In July 2010 Martin and Jennifer Broom announced that they were handing over management of Broom boats which had been a family owner company for over 112 years. But Martin Broom has stayed on in a presidential position. Despite speculative reasons for this change being due to none of the next Broom generation wanting to take over and the difficult financial circumstances Mr Broom said this at the time “I am delighted to announce these changes. In this difficult climate and complex world, it is vital that the business has the best management team in place and I am confident the changes made will provide the business with the best possible opportunity to be successful in the future”. Mark Garner and Akis Chrisovelides are the two business men based in Norfolk who took over management and became chairman and managing director. They had previously revived another Norfolk based business that was having problems; UK fire, so were a wise choice. Just six weeks after taking over management they stopped building boats for the purpose of major financial re-organisation. In October 2010, thankfully, the building of Broom boats restarted. The new dealer network and the sales it produced were accredited with the company’s ability to re-employ some of its past boat building craftsmen. The new dealer network added to new firms the Norfolk Yacht Agency and Thames Boat Sales of Bray. The network now means that you can no longer buy directly through Broom but must go through one of their dealers. At this time it was also made known that there was a new major investor in the company; an entrepreneur, Tony Chancellor of Norfolk. Changes Mr Garner has talked about is extending the ranges (making both larger and smaller boats than Broom has offered before) and also maybe going back to the companies roots and hiring boats for exploring the Norfolk Broads. One of the noticeable changes that the new management has made is the facelift to the interiors to try and make them more modern.
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